The Haggis Experience & Haggis UK
Haggis UK is the UK's primary online retailer of MacSween Haggis products. The Haggis Experience offer a unique and authentic Scottish experience with haggis making presentations and demonstrations in the heart of Scotland - in rural Stirlingshire.
Client
The Haggis Experience & Haggis UK
Year
2020 onwards
Category
Food Retail & Events
Type of Work
Visual identity, web design & dev, print design, merchandise.
We provided creative consultancy and brand design for these online retailer and Scottish tourism industry focused brands with tradition and personality and continue to work in collaboration with them on branding and creative solutions for web design, marketing campaigns and promotional merchandise.
‟We have worked with Brian at GUGA Creative on several projects now and always get great results, on time and on budget. Brian is creatively excellent, efficient and approachable, and provides great results. We look forward to working with him again very soon.”
We worked closely with the founder craft a strong visual identity system for The Haggis Experience and provide creative consultancy in the roll-out of the visual identity across every touchpoint.
In 2025, we were challenged to redesign and modernise the Haggis UK eCommerce platform, ensuring a smooth transition for their loyal returning customers. As the UK’s primary retailers of McSween haggis, they needed a site that performed flawlessly — especially ahead of their busy season.
We refreshed their visual identity, elevated the user experience, and delivered a high‑performance, mobile friendly site in time for the global celebrations of Burns Night on 25 January, where Scotland’s iconic dish takes centre stage.
